前哥倫比亞電影公司營銷總裁及行業專家克里斯汀·伯奇（Christine Birch）為新成立的諮詢公司ROYGBIV Collective 打開大門，它將為媒體，科技和生活方式公司提供有關定位，創意品牌，信息和整體願景的強大戰略敘述。
由於前營銷老闆不僅在索尼，但夢工廠工作室和FilmDistrict，樺木已經落後，在全球票房上這樣的標題工作作為已經取得了數十億美元的幾個賣座電影運動勇敢者的遊戲：歡迎來到叢林，蜘蛛俠：歸鄉，彼得·兔子（Peter Rabbit），《變形金剛》（變形金剛）以及奧斯卡獲獎影片，例如《幫助》，《萬物理論》 和《丹麥姑娘》。借助ROYGBIV 集體，Birch 將她的娛樂營銷技能帶給了新一代企業家，從蓬勃發展的加密貨幣公司 開始自3 月14 日發布以來，該網站的活躍用戶現已超過200 萬，所有用戶都是受邀用戶。
“雖然大多數電影營銷活動都是以數據為驅動力，但我認為，在這些活動中，更需要獲得更多的情感基礎。當我決定加入 時，我看到了一個機會來證明我的方法的有效性，並為娛樂業以外的項目提供講故事的敘述。講故事不一定要針對任何平台。” Birch 告訴Deadline。
Birch 與 Pi Network 合作，與硅谷初創公司 Social Chain Inc.合作，與創始人 Nicolas Kokalis 博士，Chengdiao Fan 博士和 Vincent McPhillip 共同製定新的社交加密貨幣的願景。伯奇（Birch）的一位客人是斯坦福大學的一名畢業生，在一家家庭燒烤店開始談論科技硬幣後，便轉向了加密貨幣的想法。
“我們開始談論金融系統的問題所在，以及金錢實際上是一種創造的資產的想法。作為一個社會，我們最初交易商品和服務，最終決定以金錢為標準。伯奇說：“這成為關於如何以不同方式創造價值時可以做什麼的非常有趣的對話。 ” Birch 與一組 Standford 博士一起為 Pi Network 的白皮書撰寫了簡介。
另外，伯奇還加入了 Stocks＆Securities LTD（SSL）的董事會，該公司是一家一流的風險投資公司，目前正與她的家鄉牙買加的當地企業家合作。作為這些努力的一部分，伯奇（Birch）正在製定在島上新建豪華水療中心的計劃，該中心將具有牙買加本土草藥療法的豐富歷史和治療特性，其中包括以大麻為重點的療法。
伯奇 3 歲時從牙買加移民到美國，她是達特茅斯學院的明礬，在紐約戲劇界的 Scholastic and Random House 剪了牙，然後開始了電影戲劇營銷的漫長職業。該 ROYGBIV 集體去現場今天在推特，Facebook 上和 Instagram 的。
EXCLUSIVE: Former Columbia Pictures marketing chief and industry vet Christine Birch is opening the doors to The ROYGBIV Collective, a new consulting firm which will provide media, tech, and lifestyle companies with powerful strategic narratives across their positioning, creative branding, messaging and overall vision .
As the former marketing boss not only at Sony, but DreamWorks Studios and FilmDistrict, Birch has been behind several blockbuster film campaigns that have yielded billions of dollars at the global box office working on such titles as Jumanji: Welcome to the Jungle, Spider-Man : Homecoming, Peter Rabbit, Transformers to name a few as well as Oscar-winning pics like The Help, The Theory of Everything and The Danish Girl. With the ROYGBIV Collective, Birch is bringing her entertainment marketing skills to a new generation of entrepreneurs, starting with the booming cryptocurrency firm Pi Network which since its March 14 launch, now counts over 2 million engaged users, all of whom are members by invitation.
“With all the emphasis on analytics and micro-targeting, it's tempting to forget that it's the 'mythic narrative' that connects all the dots, and creates emotional resonance. Since the beginning of man, such narratives have helped establish a sense of common purpose , which is how successful movements are built,” says Birch.
“While most movie marketing campaigns are data driven, I feel there's a greater need to access more of the emotional underpinnings in these campaigns. When I decided to embrace the Pi Network, I saw an opportunity to demonstrate the validity of my approach and provide a storytelling narrative to a project that was outside the entertainment industry. Storytelling does not have to be specific to any platform,” Birch tells Deadline.
With Pi Network, Birch partnered with Silicon Valley startup Social Chain Inc., working alongside founders Dr. Nicolas Kokalis, Dr. Chengdiao Fan, and Vincent McPhillip to formulate the vision for a new social cryptocurrency. Birch was turned onto the idea of cryptocurrency after one of her guests, a Stanford graduate, began talking about the tech coin at a family barbecue.
“We started talking about what was wrong with the financial system the way it is, and the idea that money is in fact a created asset. As a society, we initially traded goods and services and ultimately decided that money was the standard. This became a very interesting conversation about what you can do when value is generated in a different way,” Birch says. Birch wrote the introduction to the Pi Network's white paper with a group of Standford PhDs.
Separately, Birch has joined the board of directors of Stocks & Securities LTD (SSL), a premiere venture capital company which is teaming with local entrepreneurs on her native island of Jamaica. As part of these efforts, Birch is developing plans for a new luxury spa on the island, which will feature the rich history and therapeutic properties of Jamaica's indigenous herbal healing, including a cannabis-focused regimen.
Birch immigrated to the US from Jamaica at the age of 3. A Dartmouth College alum, she cut her teeth in the New York publishing scene at Scholastic and Random House before embarking on a long career in motion picture theatrical marketing. The ROYGBIV Collective goes live today on Twitter, Facebook and Instagram.